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SEO is an integral part of all successful online businesses. It helps companies to drive traffic, increase sales and improve brand awareness. SEO has evolved over the years with Google being at the forefront of its changes.
Nowadays SEO agencies have a tough time keeping up with all the latest updates, especially new local search algorithms like Schema Markup, Knowledge Graphs, and Authorship Photos/Profiles etc., which are important for ranking in local searches on Google Maps. So here are some smart seo tips which every seo agency must follow!
These tactics will help your business to get more organic visibility in google & other search engines resulting in greater ROI (Return on Investment) for your clients.
SEO has evolved over the last few years, and now it is more of an art than a science. It’s not just about getting to the top of Google anymore; it’s also about staying there. This guide will help you improve your site ranking by using smart SEO tips which Seo agencies must follow.
SEO is an important aspect of any business website. While many people think that SEO is just for large companies, it can be beneficial to anyone with a website.
SEO ensures that your site will be found through search engines including Google and Bing. With all the information online, having your site easily accessible can help you gain more customers or clients.
The best way to make sure that your company’s name gets out there is by making use of smart seo tips which are available on various websites. Many agencies now offer affordable rates for their services so take advantage of them now! By keeping these simple steps in mind, everyone can have a successful SEO strategy.
Table of Contents
Search Engine Optimization-
The aim of SEO is to improve the quality and visibility of a website or webpage in an effort to make that page appear higher up on the lists of results returned by a search engine, thereby increasing traffic to that site.
Search engines are notable channels for delivering traffic to websites and search engine optimization is the process of controlling how search engines rank sites by influencing factors (such as the presence of keywords, backlinks, meta data etc.) that affect a website’s ranking.
Blogging and Smart SEO Tips For SEO Agencies-
Include the keyword in the title
Keywords, capital letters and exclamation points help create a better SEO score. So if you’re writing about how to dance, include Dancing as your title and maybe even Dancing!
Use keywords in URL
Use a keyword as your web address and make sure it’s shorter than 80 characters. If you’re writing about how to dance, use something like www.walkingwalkingwalking.com/dancing instead of http://www.listenandlearn.org/. Remember, shorter is better!
Use keywords in subheads
If you’re writing an article about how to stand up, using “How to stand up” as a subhead is a great idea. You’ll likely want to use H3 or H4 tags but don’t worry if you aren’t sure what they are. Just make sure it helps your SEO and that you’ve used keywords and links to related articles (or even better, use keywords like “related article”).
A related “How-to” page is one of the best forms of content on your website. Take advantage of your user’s search engines by creating a page about how to do something on your site. Here’s an example:
Use keywords in image names
If you’re uploading images, name them with the keyword! So if you’re writing about how to dance and upload a picture of your cat dancing, it’s important to call it dancingcat.jpg. If someone searches “cat dancing,” they’ll find your article because of your image file name!
Use keywords in body text
Use the keyword twice in your writing, preferably once at the beginning and again at the end. For example, if you’re writing about how to walk on stilts, it might go like this: “It is important to be safe when walking on stilts. Before attempting to do any tricks with stilts, it is important to learn how to walk safely on your stilts.
Use keywords for internal and external links
Make sure you include related articles and other pages on your site (internal). Also make sure there are at least a few offsite links (external). If you link to something like dancing.html, make sure there is an article on your site named dancing!
Some of the Best Tips are-
Better Strategy-
A publisher of a local newspaper had been working on a story about the mayor’s administration, and his company recently wrote an investigative report. The results have been particularly shocking, and he found out that there were a series of corruption cases during this period.
He did not expect to be visited by someone. A person was wearing a black suit and a black ski mask. He said that the publisher had to drop the story, and he tried to put a very strong pressure on him.
The publisher refused, and right after this incident, someone sent an email saying that they were going to get rid of anyone who gets in their way. The newspaper was issued a bomb threat, which led to a bomb squad going there.
There was nothing wrong, but the publisher knew that this was a warning message from the person who sent the email. The individual also said that his family had been in danger and needed to leave immediately.
Therefore, they quickly packed up and booked flights. They spent tens of thousands of dollars just to flee out of the country.
Think on Unique Lines for every project
Everything you write on the Internet for SEO is unique.
So, think of how you can use this uniqueness to create better content than your competitor. Go beyond just stacking keywords and hoping that Google will rank your web page high.
Write Unique Content. Don’t be afraid of taking risks when writing an article or blog post. If you have something different to say about the topic, then by all means write it.
Your most likely competitors will just churn out more of the same content that you can find on a million other websites already, so why should you do the same? This is not going to help your website to rank higher.
The only way to be successful is to be different.
Make SEO matter for your clients. If you do not place any effort in search engine optimization, you will get poor results and lose traffic and business. It’s a fact and everyone knows it. Search engines change their algorithms every few months so it is important that we stay on top of all the news and requirements for a website to rank.
Be the SEO expert you want to be. Being an SEO expert is more than just knowing how to manipulate a few short codes and keywords in order to get your client’s website on page one of Google.
In fact, that probably won’t work anyway. You have got to take a step back from all of the day-to-day tasks and focus on what you can do for your clients from a marketing standpoint.
Well Aware
SEO is not a simple job. It needs a lot of creativity, zeal and passion. Also it requires consistency of thought process. If you are an SEO expert, then you must be aware of the latest trends of the Search Engine Optimization world.
You must keep yourself updated with all the new strategies that are coming up daily in this field.
SEO is a vast field and its strategies are always changing. The strategies that became the reason of success for one website today become useless tomorrow because Google updates its algorithm many times in a year which makes drastic changes in the Search Engine Optimization world.
If you want to remain at the top spot, you must be aware of these changes. You cannot remain in the profession for long if you are not aware of the novelties that are coming up every day.
There should be determination in your heart, to learn new things every day. This will make you more confident and also help you understand the changes at an advanced level.
1st Hand customer support
Article background information [to use as knowledge, not to be copied verbatim]: Every SEO agent must be responsible for his work and provide 1st hand help to the client.
If the client needs some clarification about any issue he should comprehensively satisfy the client without any hesitation. In other words, an SEO agent must be transparent in all his work.
This is exactly what happened to me on some of my earlier projects. I was new to the agency and was assigned a query by an experienced SEO professional. The query was related to some ranking issue on some targeted keywords (which were actually there).
As soon as this query was received, I started preparing for this query. I first checked the website content and found that there was no scope for improvement for certain keywords.
Then I went through the links count and found that their links were 100% natural and came from high authority blog sites. Finally, when I checked the server logs of the targeted URLs it showed that they had gotten a good amount of organic search visitors in the past.
Now, what looked like an urgent issue was resolved in just 15 minutes. I politely replied to the concerned person asking him to check out the results within 48 hours (as this query related to some existing ranking issues) and also shared with him my findings.
It felt really good when after 48 hours I got a reply from him thanking me for my assistance. He had checked all the results and found everything to be as expected. Now, this was something that would have been impossible if I hadn’t done those 15 minutes of preparations before replying back.
Delivery of Best Results
The most essential thing for the success of any SEO firm is to know how to deal with clients. If clients are happy then definitely business will generate revenues and if revenue is generated then definitely you are on the right path of success.
There are some tips that one should follow to make sure they are successful in their business.
1) Clear communication is necessary to improve your business relations with clients and it is also necessary for establishing trust among each other.
2) Make sure you have complete knowledge about different techniques of marketing strategies being used by your competitors.
3) Don’t ignore the basics i.e. perform all the promotional activities simultaneously to achieve better results faster.
4) Always try to understand different types of customer behavior which helps you in delivering your services according to their expectation rather than your expectation.
5) Create awareness among the customers about what you are capable of and how different your service is from your competitors.
6) Try to be innovative in your work and keep yourself updated with new trends because it will definitely help you in retaining the old as well as attracting new customers because they all want the best services and you can give them that.
In this article, we have explored some of the latest SEO tips that any company should be incorporating into their strategy. It is important to keep in mind what might work for your brand and how you can apply these techniques to drive more traffic through organic search engine rankings.
If you are looking for help implementing a solid SEO campaign or just want a second opinion on your current plan, our team at blogs would love to chat with you about the potential opportunities ahead.
blogs should be written in a way to engage and inspire the reader. The tone of your blog post is essential because it will determine who reads what you have to say, how they feel about what you’re writing about, and whether or not they’ll share it with others.
If you know that your company’s SEO campaign has been successful for years now but want an expert opinion on which direction to take next then we can help.
Jitendra Vaswani
Jitendra Vaswani is the founder of SchemaNinja WordPress Plugin, prior to SchemaNinja he is the founder of big internet marketing blog BloggersIdeas.com & Digital Marketing Agency DigiExe. During his more than 6+yrs long expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker, and author of “Inside A Hustler’s Brain: In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide. He has trained 3000+ digital marketing professionals to date and has been conducting Digital marketing workshops across the globe for 5+ yrs. His ultimate goal is to help people build businesses through digitization and make them realize that dreams do come true if you stay driven. Check out his newly acquired websites Imagestation, and Newsmartwave