If you’ve ever sold something on Amazon, you’ve most likely heard of Amazon FBA, or Fulfillment by Amazon.
With the introduction of FBA, online sellers were able to sit back and relax while Amazon handled the heavy lifting. Sellers now have access to Amazon’s vast warehouses all over the world.
All orders placed for your products would be packed and sent by Amazon’s hardworking workforce. When it comes to FBA, Amazon staff even manage customer service.
What exactly is Amazon FBA?
Fulfillment by Amazon (FBA) is a service provided by Amazon that allows third-party businesses to automate their order fulfilment and delivery services. It’s a straightforward concept: sellers sell, and Amazon ships.
Anyone who has signed up for Amazon FBA can have Amazon manage all shipping, including returns and refunds, as well as product warehousing in Amazon’s warehouses, selecting and packing, and other services.
Sellers ship their stuff to Amazon, which warehouses everything and then processes all orders as they arrive. The rest is done for you as long as you handle the sales and keep Amazon stocked with your products.
Amazon FBA tools like Helium 10 and Jungle Scout can be lucrative for Amazon sellers.
How does Amazon FBA work?
When making a product listing or offering a product for sale on Amazon, sellers must decide on their fulfilment plan. Sellers can swap between fulfilment methods at any time.
The FBA procedure is straightforward.
Sellers obtain the items and ship them to an Amazon warehouse. Amazon will provide you with the relevant contact information and address.
The products are then stored at Amazon’s fulfilment facility until a client places an order. There is a storage cost, which is generally determined by the product’s size/volume.
When you place an order, Amazon handles the transaction and updates your inventory. Amazon will pack and ship the order.
The internet retailing behemoth handles customer service and purchase follow-up. Amazon also handles returns and refunds.
Amazon provides you with the proceeds from your sales every two weeks.
Benefits of Amazon FBA
When sellers sign up for Fulfillment By Amazon, they gain access to all of Amazon’s services and benefits:
- Having Amazon’s Name Associated With Their Products: This is a quality guarantee that most purchasers will appreciate, and it will make them more likely to support a seller as a result. Having the Amazon name linked with their products would assist sellers in gaining the trust of buyers, who expect exceptional customer service and quick delivery with FBA.
- Amazon’s Customer Service Management: Amazon’s customer service management handles inquiries, returns, and refunds on behalf of FBA sellers 24 hours a day, seven days a week. Except for the Returns Processing Fee, which is applied to certain product categories, the service is free.
- Subsidized Delivery Fees: Because Amazon has relationships with shipping firms, sellers who use this service will pay less in shipping than if the items were sent from an individual’s account. Additionally, because products sold through FBA are qualified for Amazon Prime and FREE Super Saver Shipping, sellers can provide free shipping over a specific amount.
- Amazon Fulfillment Center with Multiple Channels: FBA sellers can keep their products at Amazon’s fulfilment centres. Amazon is able to distribute things swiftly while also managing inventory that is sold through many channels other than Amazon’s marketplace.
Multi-Channel Fulfillment: Amazon can ship and handle items sold through several channels other than the Amazon marketplace.
Final Thoughts
Leveraging the power of Amazon FBA allows you to gain so much more out of your online sales, but only if done correctly and with profitable products.
Finally, the Fulfillment by Amazon programme provides sellers with the best of everything in a nice little bundle that is reasonably priced. However, due to the fee structure and the way fulfilment is handled, it may not work for all brands or products.
