Omnisend is probably one of the first tools you’ve heard of if you’re looking for the best marketing automation tools for eCommerce.
They are the industry leaders when it comes to software that helps with omnichannel marketing, lead generation, and automation.
Omnisend makes it easy to manage your social media, SMS messages, and online presence from a single platform. This way, you can keep an eye on all of your marketing efforts at once.
So, if you think this is the kind of tool you want, that’s great! Read on to learn about everything that Omnisend has to offer.
Bottom Line Up Front Summary: Omnisend is the right choice if you run an online store. There are many more features in Mailchimp than in Klaviyo (and it is often cheaper than Klaviyo).
If you are not selling things directly online, I would not recommend Omnisend.
Omnisend Review 2024: What Is Omnisend?
Omnisend is a leading marketing automation platform for e-commerce and a cutting-edge marketing platform for all channels.
Omnisend started in 2014 as “Soundest,” an email marketing platform. Since then, it has grown to become one of the best eCommerce marketing platforms on the market today.
Omisend markets itself as an eCommerce-focused platform. It helps e-commerce businesses of all sizes, from solopreneurs to multinational corporations, serve customers in a wide range of industries.
Omnisend comes with several templates that you can use to make emails that are unique to you. Also, there are a lot of automated ways to send emails and divide your list.
On top of that, the platform works well with both your SMS marketing campaigns and Facebook Messenger.
Omnisend also has features that let you make lead-generation forms that are interesting, powerful, and engaging. These are great ways to increase the number of leads you get.
A variety of forms can be selected, including the following (all of which can seamlessly be integrated into marketing campaigns):
- Popups
- Signup boxes
- The form is more interactive, like a wheel of fortune
…to name a few.
Last but not least, a marketing campaign isn’t done until it’s been carefully looked over. Here, the reporting features of Omnisend are worth their weight in gold.
The reporting features of the platform include click maps and real-time dashboards, so you can be sure you’ll get all the information you need to judge the success of your campaigns.
Overall, Omnisend gives marketers everything they need to make their omnichannel marketing campaigns easier to run.
Omnisend Review: Pros and Cons
Let’s start with the pros…
Pros:
- “Product Picker” is a great feature. Just pick a product from your store and it will be added to your newsletter automatically. No longer do you have to add images and descriptions of products by hand.
- Omnisend is a very easy program to use. Signing up and getting started is easy. Not only that, but the backend is very clean and easy to use.
- It’s easy to use automation’s power, and you’ll save a lot of time in the process.
- Users of Omnisend can send up to 500 free messages per month.
- Omnisend works directly with many of the most popular eCommerce platforms.
- Customer service at Omnisend is said to be very good.
The Cons:
- Omnisend’s email design options aren’t as many as those of its competitors.
- Some users have complained that Omnisend doesn’t let them know when there are updates. In some cases, this has confused, so users have had to call Omnisend’s customer service team to find out how to use the new features.
- There aren’t any holiday marketing themes that can be changed.
- Every time you start a social media campaign, you have to start from scratch and put in data.
Omnisend’s Core Features
1. Advanced Email Marketing
Omnisend has a lot of email templates and a drag-and-drop email editor that is easy to use. This makes it easy to send emails that look professional.
Using Omnisend’s product picker (which we’ve discussed already) and CTR boosters like dynamic discount codes and scratch cards, you’ll make and send emails that your subscribers will like.
2. Smart Reporting
The reporting features in Omnisend are made for in-depth campaign analysis, so you can get into the details.
You can look at every part of your marketing campaign to figure out what’s working and, more importantly, what needs to be changed.
You can even make custom reports based on your sign-up forms to learn more about who your real audience is.
For example, you can find out what languages your customers speak, where they are from, what devices they use to interact with your brand, etc.
3. Multi-Channel Marketing Campaigns
With Omnisend, you can make and send out marketing campaigns that use a wide range of channels, like SMS, email, and, of course, social media. This is a great way to reach more people.
Users can also combine all of their social media and communications channels into a single workflow. This makes it much easier to automate and keep track of your multi-channel marketing campaigns.
4. Versatile Lead Generation Forms
When it comes to capturing leads, Omnisend gives you a lot of options. For example, users can choose a simple box to sign up. In the past, marketers put these at the bottom or on the side of their websites.
You could also use a popup widget that you can change. These are becoming more and more popular ways to get people’s email addresses.
Or maybe you want to try your hand at gamification. If so, you’ll be glad to hear that Omnisend lets you start a signup form that looks like a wheel of fortune.
No matter how you get leads, there’s a good chance that Omnisend has a signup form that will work for you.
5. Harness Automation to Personalize Your Marketing
Personalizing your messages is a must if you want to keep your relationship with your audience strong.
With the help of Omnisend, you can find out where your subscribers are in their customer journey and send them materials that fit where they are in the cycle.
You can set smart triggers to make sure the right message goes to the right group of customers. For example, a welcome email is sent to people who have just signed up.
Or, a customer who just bought something gets an email confirming the order. These are just a few examples, but I think you get the point.
Omnisend is great because it comes with several marketing automation workflows that are already set up. These are great for making sure you’re getting the most out of automation and saving you and your team a lot of time.
6. Smart Segmentation
Your email list can be segmented into small subdivisions using the smart segmentation feature of Omnisend. Your email list can be segmented into small subdivisions using Omnisend’s smart segmentation feature.
This “segmentation” could be based on things like your subscriber’s age, gender, how often they buy from you, how close they are to your brand, etc.
Marketers would be able to send more customized messages, which would increase customer engagement.
You can also use the “auto-renewed” segments in Omnisend, which let you put your customers into smart groups based on:
- Consumer behavior when shopping
- Your brand’s interaction channels
- Activities related to their campaign
…To name a few.
In terms of creating personalized promotions and messages, this kind of segmentation is extremely helpful.
7. In-Depth Examination
With Omnisend’s smart reporting tools, you can look at specific parts of your marketing campaigns to see what’s working and, more importantly, what’s not.
8. Programmed Item Suggestions
Omnisend lets users make customized item suggestions based on what their customers have bought in the past. This is done with the help of artificial intelligence.
Omnisend Integrations
Omnisend has native integrations with more than 30 apps in different categories, such as shipping and logistics, sales conversion, eCommerce platforms, optimization, and customer support, to name a few.
Omnisend integrates with the following services:
- Shopify
- Opencart
- Shopify Plus
- Enormous Commerce
- Woocommerce
- Prestashop+
- Volusion
- Magento
Omnisend Pricing: What is the cost of Omnisend?
There are three pricing plans offered by Omnisend:
- Free
- Standard
- Pro
The Free Plan
This isn’t a trial for free. Omnisend has a free basic plan that you can use for a whole year. This means that you can only send 60 messages per day and 500 emails per month.
It’s great for new businesses that are just starting with email marketing and don’t want to spend their own money on a marketing platform just yet.
The Free plan comes with limited features:
- A drag-and-drop editor for emails
- Email templates that you can choose, change and send
- Site tracking with up to one month of data history
- You can put up to three signup forms on the web.
- You can send marketing campaigns on a set schedule.
- The ability to divide emails
- Sales reporting
- Go to maps (These are delivery reports that show a visual representation of the clicks made by the recipient, so you can see which parts of the email caught their attention.)
The Standard Plan ($16.00/month)
In addition to everything in Omnisend’s free plan, this plan entitles you to:
- x12 the number of emails you can send with the free plan (They show information about your automated processes.)
- You can set up workflows to do things like send birthday emails, welcome messages, reminders for carts that have been left empty, and so on.
- Tracking of a website with data from the past three months
- You get access to marketing campaigns and automation that use SMS.
- You can post as many signup forms as you want.
- Your Omnisend account can be used by more than one person.
- You can make up to 20 different email groups.
- You can use live chat support 24/7 and connect to third-party apps like Smile, LoyaltyLion, Yotpo, ReCharge, and more.
- A/B testing is possible.
- “Product Picker” and “Product Recommender” are advanced features of Omnisend email.
- The sign-up form is similar to that of the Wheel of Fortune, where users spin a wheel to win discounts, freebies, free shipping, or other prizes.
The Professional Plan ($59/month)
In addition to everything included in the Standard package, the Pro plan includes:
- 15 times the amount you can send with the Free plan
- You can make up to 50 different email groups.
- You can see up to six months’ worth of data from website tracking.
- There are more third-party plugins for you to choose from, such as Gorgias, CartHook, and Easyship.
- Each month, you can send as many push notifications as you want.
- You can use your custom domain to do business.
- You’ll receive a deliverability support
- You can better reach your ideal customers with Google Ads Customer Match.
Omnisend’s Customer Support
Omnisend users can get help through both live chat and email. But users are asked to check out the Help Center first to see if they can solve their problems on their own before contacting customer service.
If you use Pro or Enterprise, you will have your account manager. This is an easy-to-reach person whose job is to make sure that all of your problems are solved quickly.
FAQs About Omnisend Review
Does Omnisend offer a free plan?
Yes, of course! There is a free plan offered by Omnisend. Until the end of the year, you can take advantage of all their basic features.
What devices are supported by Omnisend?
A supported web browser and a stable internet connection are required for Omnisend to work with web-based devices. Mobile versions are not available.
The following internet browsers are compatible with Omnisend:
Microsoft Edge
Firefox 30+
Explorer 11+
Google Chrome 40+
Safari 6+
What’s Omnisend best for?
Those looking for advanced marketing automation tools should consider Omnisend for their sales-driven e-commerce businesses. Compared to generic email marketing platforms, Omnisend is a ‘step up.
Quick Links:
- Pinpointe Review: Best Tool For Opt-In Email Marketing?
- Mailerlite Review: Best Affordable Email Marketing Provider?
- Snov.io Review: Is It The Best Email Finder Platform?
- Seller Snap Review: Why Should You Use? (Honest Opinion)
- ShortlyAI Review: Is It Worth The Hype? (My Experience)
Conclusion: Omnisend Review 2024
So, do we think you should use Omnisend for your marketing automation needs? Absolutely!
Omnisend is the leader in its field when it comes to helping with omnichannel marketing, lead generation, and automation.
It works best for e-commerce business owners who want to keep growing their online store while getting some time back.
According to us, Omnisend has the best features in e-commerce marketing automation, product pickers, and the ability to run all e-commerce marketing operations from a single interface.
