Growth Roadmap: How HGX Media is helping Edtech brands to grow using digital marketing & LMS platforms: Ed Tech Platforms have grown over the last two decades, but access to good digital marketing is limited to those who can afford it.
HGX Media, a global media agency is enabling a tech-based system in the education industry for the pioneers to use the LMS modules and create the impact they are looking for. The digital marketing which is currently being offered alongside the LMS platforms goes hand in hand with the digital strategy of most of the emerging Ed-tech firms.
Harsh Gogia, founded the agency in 2016, it provides all the digital strategies required alongside Tech requirements of LMS for the company to penetrate the market and place themselves up on the digital world.
Opinion on How HGX Media is helping Edtech brands to grow using digital marketing & LMS platforms
“I think there is a big gap between the potential and the achievements of the emerging firms, with proper tech assistance and digital strategies, companies can do 4x better than what they are currently doing with their current goals by creating a centralized learning platform where students can feel they are in a digital school.” – says, Harsh Gogia, Founder of HGX Media.
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The Beginning of: How HGX Media is helping Edtech brands to grow using digital marketing & LMS platforms
HGX started with social media and graphical values in the beginning which has now led to different services like Web Development, LMS platforms, Digital Strategies, SEO and SEM etc. But what makes the LMS services of HGX Media so powerful?
HGX Media’s learning management system boosts engagement for a number of reasons. In particular, there are two causes.
To begin with, every kid learns in a unique way. Some students learn best by doing (tactile). Some people learn best visually. Some people learn by hearing. You can give your pupils a variety of learning opportunities using an LMS.
The gamification that an LMS offers is a different idea. Gamification provides the rivalry that students crave. They can compete with one another or with themselves through the badges, points, and trophies they can acquire as well as the leaderboards they can aim to be on.
Who is Benefitting? How HGX Media is helping Edtech brands to grow using digital marketing & LMS platforms
Not only the Ed Tech Giants but Parents need these evaluations so they may know how they are doing in school and where they need to further concentrate their efforts. Teachers often spend hours each day just grading papers and assessing students. Every time a student uses the system, an LMS can provide a report on their development and performance.
The assessments that teachers administer within the system can be varied. These might be provided through word searches, interactive films, tests, or other means. Depending on each student’s learning style and other characteristics, the teacher can assign different types of exams to each one. Through the customized LMS Platforms, it becomes very easier to do so.
3 Tips to survive in the Ed tech Industry
But making a mark in a field that is extremely crowded is the toughest hurdle for any Ed-tech company. Therefore, methods for digital marketing are created to attract a high-value audience. The depth of digital solutions aids in attaining even the most challenging corporate objectives. These tactics include:
Paid advertising campaigns:
Using pay-per-click advertisements is the most effective and profitable tactic. To engage the audience looking for Ed-tech or related services, these campaigns put a lot of emphasis on selecting long-tail, transactional, and instructional keywords. HGX Media enables you to develop customised communications for particular target audiences.
Optimization for search engines:
Search engines seem to be a real benefit for organically acquiring the target markets. By using the appropriate keywords in website optimization, you can raise your website’s rating, increase traffic, and generate high-quality leads.
Analytics:
Online education can be effortlessly transformed by the use of analytics. It gives organization’s the ability to recognise their advantages and disadvantages as well as new opportunities. It guarantees that the appropriate information is presented to students for effective engagement.
Ending Note on How HGX Media is helping Edtech brands to grow using digital marketing & LMS platforms
As more people turn to technology for education, the EdTech industry is booming. The number of apps being developed, websites being launched, and businesses opening their doors is astounding.
We hope this article helped you in knowing the importance of digital marketing and LMS platforms for the Ed Tech industry that can help you grow your business quickly and efficiently if you’re looking into digital marketing strategies for your company in this field.
