The creator economy is a relatively new invention, a modern creation that directly results from the internet’s accessibility. The internet and the creator economy aren’t going away, and they’re only going to get bigger. This ecosystem, while highly developed, has not yet been fully explored and will not be for many years. As new platforms emerge, more space in the creator economy is created. TikTok influencer marketing was once considered a novel concept. It is now a standard.
The love that younger generations have for the creator economy and their desire to be a part of it will continue to define the next decades of its existence. According to a major poll cited by CNBC, the most common answer in both countries in a significant survey of children in the United States and the United Kingdom that set out to ask what their dream job would be was a vlogger/YouTuber. Approximately 30% of children polled in both countries chose this option.
As per the Harsh, (Founder of HGX Media) This one is for you if you’re ready to transition from part-time influencer to full-time content creator. Micro-influencers frequently struggle to monetize their work as influencers and do what they love full-time without supplementing their income with other roles and jobs.
Harsh Gogia is a Designer, Blogger & Brand Strategist. Founder of HGX Media, worked with 80+ Brands including G2A Games, HP, Moto, Honor, Binomo, Banggood and Gamesir. Content Creator – Nominated for SMMA “Best Gaming Content Creator (All India)
2017”
So, if you want to turn your Instagram account into a full-time job, here are some tips to help you take it to the next level and start earning a full-time income as an influencer.
Expand your brand’s reach
Before you become a full-time influencer, you’ll need more than just an Instagram account. To be a successful and long-term influencer, you must build an influential personal brand that spans multiple platforms in order to gain trust from your audience, amplify your content, and build an empire.
To reach more people and diversify your skills and influence, it’s important to participate in as many social platforms as possible. However, don’t create accounts on every channel just because you can – only use the platforms that make sense and that you genuinely enjoy managing and creating content for. It could be YouTube, Facebook, a blog, Pinterest, Tumblr, or a combination of these platforms.
Don’t put all your eggs in a single basket.
Similarly to diversification, it is critical to spread your wings across multiple social platforms to avoid putting all of your eggs in one basket.
Ishank, from the Content Team thinks that the Social media is a platform for expression, and as such, it has been dubbed one of the most rapidly evolving industries. Viewers and followers in this industry are constantly making decisions that, on a large scale, reflect societal and cultural changes. Platforms are constantly being switched, connected, praised, exiled, and abandoned by followers. Because of the ever-changing nature of social media, you must be prepared as an influencer.
While Instagram and Facebook currently dominate the social media charts, we are living in a period that will soon be forgotten. We come across seemingly unstoppable media platforms and are quick to forget how other greats have fallen from the hall of fame. Such platforms include Myspace, which was demolished by Facebook, Digg, which dropped from $175 million in 2010 to $500,000 two years later, and Bebo, which dropped from $850 million to $1 million five years later. Is this pattern likely to continue?
It’s all about who you know rather than what you know.
Your professional influencer journey can be heavily influenced by who you connect with and the opportunities you pursue. Making your way into any industry can be accelerated by your ability to network – as the old adage goes, it’s all about who you know, not what you know.
So, collaborate with other influencers, cultivate relationships with brands and marketers, and ultimately form a community with your followers, regardless of the platform on which they follow you.
For some, transitioning to full-time influencer can be a lonely process because your workspace is no longer an office full of people, but a solo desk. However, keep in mind that your colleagues have not vanished; they have simply moved desks and are now on the other end of your screen. Just because your workplace isn’t physical doesn’t mean you can’t catch up with influencers and brands – in fact, you should take advantage of every opportunity to connect and network in person as well as online.
We’re here to help you along the way as you transition from side hustle to full-time influencer, so please reach out if there’s anything we can do.
