Is there any way to automate the customer follow-up outreach? These are the top 3 Amazon automated follow-up strategies for sellers!
Here are five techniques for running your Automated follow-ups for Amazon that will meet you exactly where you are as a Seller and assist you with any special wants you may have!
Top Amazon Automated Follow-Up Strategies & Tips for Sellers
Strategy 1: Automate the “Request a Review” process for all items.
This is the most common of the five tactics that sellers frequently apply for themselves. What is the Request a Review Template on Amazon?
Check out the Helium 10 Review to read more about the Request Review feature.
New sellers looking to get their feet wet. It’s the simplest automated technique to put up and requires very little maintenance once set up because Amazon creates the template for you and it’s always within Amazon’s TOS.
A merchant who has been barred from using proactive messaging. Because Amazon contacts them on your behalf to post a review, this method is technically not considered proactive messaging from you as the Seller. As a result, you can continue to benefit from contacting your consumers in order to enhance your ratings and seller feedback.
Sellers who are concerned about adhering to Amazon’s Terms of Service for messaging. The Request a Review Template was created by Amazon.
As a result, it will always be within Amazon’s TOS because they are the ones who control what gets into the template, what is written, and how it is formatted in a way that buyers will accept.
Sellers who sell on multiple platforms/countries. These statements are automatically translated on your behalf into the language of the respective Amazon marketplace.
Another thing to keep in mind is that buyers cannot respond to these messages, which saves you time. Amazon recognises opt-out purchasers as well as buyers who have already submitted feedback, product reviews, or have not received their goods. Another reason why this is a huge benefit for anyone trying to reduce their workload when it comes to generating reviews!
Strategy 2: Develop a Customized Message Template and implement Custom Message Automation.
This method is recommended for all experienced sellers as well as those trying to build their overall brand. What exactly are Custom Message emails? It can perform the same purpose as the “Request a Review” templates and automation, but this time you get to write the subject line and email copy! So, which vendors are best suited to this strategy?
Sellers who want to increase the number of reviews and ratings.
Sellers who want to improve the written reviews of their products.
Buyers appreciate exceptional customer service, and we’ve discovered that customers are more inclined to leave a negative review than a favourable one. In that instance, it’s even more crucial to send customers a friendly message that demonstrates they were written by a human rather than one that appears cold and emotionless.
Strategy 3: Create automation to target repeat purchases.
This strategy prioritises quality over quantity when it comes to review generating. It is primarily useful for people who already have hundreds or thousands of reviews for their product(s) but want to enhance their overall star rating (s).
This is accomplished by implementing a filter in your automation that sends review solicitation emails only to Helium 10 customers who have been identified as repeat purchases.
So, what kind of vendors are best suited to this strategy?
Sellers who want to improve the quality of their evaluations and ratings. If a buyer purchases another product from you, they are more likely to write a positive rating or review. They’ve already demonstrated that they like your product enough to buy another one!
Final Thoughts
Sellers that offer items with delayed results. Some products necessitate a lengthy period of testing to evaluate their efficacy or usefulness. When your customers have had a chance to use your product, you want to provide them the opportunity to leave you with a Review.
Finally, based on where you are as a seller and your current and long-term needs, you can use any of these five tactics to a variety of scenarios.
