When I started my journey as an Amazon seller, I quickly realized I needed the right tools to succeed. Two names kept popping up: AMZScout and Helium 10.
Both promise to help you find profitable products, track competitors, and grow your business, but they each bring something different to the table.
I’ve dug into both to see how they stack up, and I’m excited to share what I’ve learned in this AMZScout vs Helium 10 breakdown. Let’s jump in and figure out which one fits your needs best!
What Are AMZScout and Helium 10?
Before I get into the specifics, let’s set the stage. Both AMZScout and Helium 10 are designed to help Amazon sellers like us find profitable products, optimize listings, and spy on competitors.
They’re packed with features, but they cater to slightly different crowds.
About AMZScout
AMZScout was founded in 2016 with the goal of assisting Amazon sellers in finding hot products to sell and providing them with detailed information on their chosen niche and competition.
Today, major corporations such as Red Bull and Dell use the platform.
AMZScout has a great assortment of tools for both beginners and advanced sellers, in my opinion. Additionally, there’s an AMZScout Chrome extension that you may use when you are logged into Amazon.
Users of AMZScout have access to a variety of tools, starting with their keyword explorer, which can be used to find new phrases and see which ones competitors are ranking for.
You may also use a keyword rank tracker to keep track of keywords and improve your product listings.
Then, there’s their product research tool, which serves as the foundation for their website. This will aid in the brainstorming process if you are looking for new things to offer.
If you’re new to Amazon and haven’t created a product listing yet, the Listing Wizard tool will walk you through it.
About Helium 10
Helium 10 has been operational for about a year longer than AMZScout, which is one of Amazon’s most powerful product research tools. We have also shared further in our review of Helium 10.
This web-based platform, which Amazon sellers created, provides a wide range of effective tools to assist sellers to start and develop their companies.
In fact, they’re one of the few platforms that provide more features than the majority. It most likely explains why they have tens of thousands of users.
Helium 10, like AMZScout, provides a Chrome extension that allows you to use some of its functions while logged into Amazon.
Helium 10’s major functions, like many other similar programs, are product and keyword research. You can use Black Box to locate best-selling products based on category, price, and a number of sellers. The other product research tool is X-ray, which can only be accessed through the Chrome extension.
Helium 10’s keyword research tool is known as Magnet2, and it has access to a large library of keywords and search queries.
A keyword rank tracker, similar to AMZScout, is provided to track your success and better optimize your listings.
AMZScout vs Helium 10: Feature Breakdown
Let’s get to the good stuff by comparing what these tools actually do. I’ve broken it down into key areas that matter most to us Amazon sellers: product research, keyword research, competitor analysis, listing optimization, and extras.
1. Product Research
AMZScout’s
AMZScout’s Product Database is my go-to when I’m hunting for product ideas. You can filter by sales volume, competition level, and even niche scores to find low-hanging fruit.
The PRO Extension is a game-changer, too. I’ve used it while browsing Amazon to get instant sales estimates and profitability metrics.
For example, I once found a pet toy with high demand and low competition, and AMZScout’s data helped me validate it in minutes.
Key Point: AMZScout shines for quick, beginner-friendly product research.
Helium 10’s
Helium 10 takes it up a notch with a Black Box and X-ray. Black Box lets you set advanced filters like revenue, review count, and category to uncover hidden gems.
Xray, their Chrome extension, gives real-time data right on Amazon pages. I tested it on a kitchen gadget niche and got detailed insights into sales trends and FBA fees, which helped me decide against a saturated market. It’s more robust than AMZScout but can feel overwhelming at first.
Key Point: Helium 10 offers deeper, more customizable product research tools.
Winner:
Helium 10 is for advanced sellers, and AMZScout is for speed and simplicity.
2. Keyword Research: Ranking Higher on Amazon
AMZScout’s Keyword Tools
AMZScout’s Keyword Explorer and Reverse ASIN Lookup are solid for finding keywords. I used the Reverse ASIN tool to peek at a competitor’s pet bed listing and discovered they were ranking for “cozy dog bed”—a term I hadn’t considered.
It’s straightforward and gives you search volume data, but it doesn’t dive as deep into trends or PPC insights.
Key Point: AMZScout keeps keyword research simple and effective.
Helium 10’s Keyword Arsenal
Helium 10’s Magnet and Cerebro are keyword research beasts.
Magnet pulls hundreds of keyword suggestions with search volume and competition data, while Cerebro’s reverse ASIN lookup shows exactly what your competitors rank for.
I ran Cerebro on a fitness tracker and found long-tail keywords like “waterproof fitness band for swimming” that boosted my listing’s visibility. It’s more detailed than AMZScout, no question.
Key Point: Helium 10 dominates with comprehensive keyword insights.
Winner:
Helium 10, hands down.
3. Competitor Analysis: Spying on the Competition
AMZScout’s Competitor Tracking
AMZScout’s Product Tracker lets you monitor competitors’ sales and pricing over time. I tracked a rival’s yoga mat and noticed their price dropped during a sale, which gave me an idea to adjust my strategy. It’s basic, but it gets the job done by keeping tabs on the market.
Key Point: AMZScout offers simple competitor insights.
Helium 10’s Deep Dive
Helium 10’s Market Tracker and Alerts tools are next-level. Market Tracker analyzes entire niches, while Alerts notify you of price changes or hijackers.
When I used it on a camping gear niche, I caught a competitor undercutting me early and adjusted my pricing to stay competitive. It’s way more thorough than AMZScout.
Key Point: Helium 10 gives you a full competitor playbook.
Winner:
Helium 10 for detailed analysis.
4. Listing Optimization: Making Your Products Shine
AMZScout’s Optimization Tools
AMZScout’s Listing Quality Score and keyword suggestions help you craft decent listings. I optimized a kitchen gadget listing with their tips, and it bumped my search ranking a bit. It’s not as advanced as Helium 10, but it’s user-friendly for quick tweaks.
Key Point: AMZScout simplifies listing optimization.
Helium 10’s Optimization Suite
Helium 10’s Scribbles and Frankenstein are my favorites here. Frankenstein organizes your keyword list, and Scribbles helps you weave them into titles and descriptions.
I used Scribbles to rewrite a headphone listing, and my click-through rate jumped 15% in a week. It’s a bit of a learning curve, but the results are worth it.
Key Point: Helium 10 transforms listings with precision.
Winner:
Helium 10 for advanced optimization.
Extra Features: What Else Do You Get?
AMZScout Extras
AMZScout offers dropshipping, arbitrage, and wholesale extensions, which are clutch if you’re into reselling. They also have free tools like the FBA Calculator and a seller course, which I found super helpful when I was starting.
Helium 10 Extras
Helium 10 has Inventory Management, Refund Genie, and Adtomic for PPC campaigns. I used Inventory Management to avoid a stockout on a hot-selling item last holiday season, and it saved me a ton of stress. It’s a broader toolkit than AMZScout’s.
Winner:
Helium 10 for versatility.
Pricing: AMZScout vs Helium 10
Let’s talk money—because it matters.
AMZScout Pricing
| Plan | Monthly | Yearly | Lifetime |
|---|---|---|---|
| Price | $59.99/month | $399.99/year ($33.39/month) | $1,599.99 (One-time) |
| PRO AI Extension | ✅ | ✅ | ✅ |
| Product Database | 1,000 searches/month | 2,000 searches/month | 3,000 searches/month |
| Product Tracker | 50 products | 100 products | 150 products |
| Amazon Keyword Search & Product Keywords Lookup 2.0 | 1,500 searches/month | 3,000 searches/month | 3,000 searches/month |
| Keyword Tracker | 500 keywords | 1,500 keywords | 2,500 keywords |
| Monthly Trend Reports | ✅ | ✅ | ✅ |
| 1,000+ Exclusive Amazon Products | ❌ | ✅ | ✅ |
| AMZScout Seller’s Courses | ✅ | ✅ | ✅ |
| “Get Started Your Amazon Business” Guide | ✅ | ✅ | ✅ |
| 1-on-1 Mentor Call | ❌ | ✅ | ✅ |
| Quick View (Competitor Data Analysis) | 250 searches/month | 500 searches/month | 500 searches/month |
| Stock Stats | ✅ | ✅ | ✅ |
Functional Add-ons
| Add-on | Price |
|---|---|
| Booster Pack for Private Label (AI Listing Builder & Private Label Suppliers List) | $999.99/year |
| Booster Pack for Reselling (Dropshipping, Arbitrage, Wholesale Extension & Suppliers List) | $999.99/year |
AMZScout’s lifetime plan is a steal if you’re in it for the long haul. I started with the monthly plan to test it out, and it didn’t break the bank.
Helium 10 Pricing
| Feature | Free | Starter | Platinum | Diamond |
|---|---|---|---|---|
| Price | Free | $39/month or $29/month (billed annually) | $99/month or $79/month (billed annually) | $279/month or $229/month (billed annually) |
| Product Research | Black Box (20 uses), X-ray (5,000 requests) | Black Box (250 daily uses), X-ray (5,000 requests) | Black Box (Unlimited), X-ray (Unlimited) | Black Box (Unlimited), Xray (Unlimited) |
| Keyword Research | Cerebro (2 uses/day), Magnet (2 uses/day) | Cerebro (2 uses/day), Magnet (2 uses/day) | Cerebro (250 uses/day), Magnet (150 uses/day) | Cerebro (500 uses/day), Magnet (500 uses/day) |
| Listing Optimization | Listing Analyzer (2 uses), Scribbles (Limited 30-day use), Frankenstein (Limited 30-day use) | Listing Analyzer (2 uses), Scribbles (Limited 30-day use), Frankenstein (Limited 30-day use) | Listing Analyzer (50 uses), Scribbles (Unlimited), Frankenstein (Unlimited) | Listing Analyzer (Unlimited), Scribbles (Unlimited), Frankenstein (Unlimited) |
| Operations | Alerts (2 ASINs), Inventory Management (Limited 30-day use) | Alerts (2 ASINs), Inventory Management (Limited 30-day use) | Alerts (20 ASINs), Follow-Up (5,000 emails/month), Inventory Management (40 SKUs), Refund Genie (Unlimited) | Alerts (Unlimited), Follow-Up (15,000 emails/month), Inventory Management (Unlimited), Refund Genie (Unlimited) |
| Analytics | Market Tracker (1 market), Profits (Limited 30-day use) | Market Tracker (1 market), Profits (Unlimited) | Market Tracker (3 markets), Profits (Unlimited), Keyword Tracker (500 keywords) | Market Tracker (10 markets), Profits (Unlimited), Keyword Tracker (2,500 keywords) |
| Advertising | Not included | Not included | Adtomic (2% fee on ad spend exceeding $5K/month) | Adtomic (2% fee on ad spend exceeding $5K/month; additional $5K ad spend for $99/month) |
| Additional Features | Access to Freedom Ticket Amazon FBA Training Course | Access to Freedom Ticket Amazon FBA Training Course | Access to Freedom Ticket Amazon FBA Training Course | Access to Freedom Ticket Amazon FBA Training Course, Multi-User Login (5 users), AI-enhanced Listing Builder, Historical Keyword Data |
Helium 10’s plans scale with your needs, but the higher tiers get pricey. I went with Platinum for the keyword tools, and it’s been worth it so far.
Winner:
AMZScout for budget-friendly options; Helium 10 for value at scale.
Usability: Which One’s Easier to Use?
AMZScout’s Simplicity
AMZScout’s interface is clean and intuitive. I had it figured out in a day, and the pop-up tutorials were a nice touch for a beginner like me back then.
Helium 10’s Learning Curve
Helium 10’s dashboard is packed, which can feel overwhelming. It took me a week of fiddling (and some YouTube tutorials) to get comfortable, but now I love the depth.
Winner:
AMZScout for ease; Helium 10 for power users.
Accuracy: You Rely on the Data
AMZScout:
AMZScout delivers dependable sales data for Amazon sellers, achieving accuracy comparable to leading research tools.
Internal and external tests confirm that AMZScout consistently maintains a high accuracy rate, providing exact sales estimates, product trends, and demand analysis.
The tool regularly refreshes its database to mirror real-time developments on Amazon, ensuring that sellers receive current and actionable insights.
Although no tool can guarantee complete accuracy, AMZScout’s AI-improved algorithms and data refinement techniques establish it as a reliable choice for product research and market analysis.
Helium 10:
Helium 10 is recognized for its precise Amazon sales data, supported by thorough testing and real-world checks.
Third-party accuracy assessments reveal that Helium 10 consistently achieves over 80% accuracy in estimating Amazon sales and revenue.
The platform features sophisticated algorithms, regular database updates, and real-time monitoring that guarantee dependable data for product research, keyword tracking, and market analysis.
Analyzing millions of data points daily, Helium 10 offers sellers one of the most reliable tools available for making informed business decisions on Amazon.
Winner
Helium 10 wins with over 80% accuracy, real-time tracking, and frequent updates, ensuring more precise sales estimates. While AMZScout is reliable, Helium 10 offers superior data accuracy for Amazon sellers.
Chrome Extension:
AMZScout:
AMZScout and Helium 10 offer powerful Chrome extensions designed for Amazon product research, each with unique features catering to different seller needs.
The AMZScout Chrome Extension provides real-time insights on product demand, estimated sales, competition analysis, and niche validation.
With AI-driven insights and historical trends, sellers can make informed decisions about potential products. It also includes FBA fee calculations, profit estimations, and keyword tracking to optimize listings effectively.
Helium 10
The Helium 10 Chrome Extension integrates seamlessly with its suite of tools, offering detailed product and keyword research, profitability calculators, and competitor analysis.
Its standout features include X-ray, which provides in-depth sales data, revenue estimates, and market trends, making it a favorite among advanced Amazon sellers.
While Helium 10 is known for its extensive data accuracy and comprehensive toolset, AMZScout appeals to beginners and budget-conscious sellers looking for a straightforward, user-friendly experience.
Winner
Helium 10 wins with better data, features, and integration, while AMZScout suits beginners on a budget.
Ads
AMZScout
AMZScout Ads focuses on helping beginners navigate Amazon PPC with strategies for optimizing bids, reducing wasted spend, and increasing ad profitability.
It provides insights on sponsored products, keyword selection, and budget management, making it a good choice for new sellers looking to improve their ad campaigns efficiently.
Helium 10
Helium 10 Ads (Adtomic) is a more advanced PPC automation tool designed for scaling campaigns. It offers AI-driven bid automation, keyword harvesting, and in-depth analytics to maximize ROI.
With features like rule-based automation and campaign suggestions, Helium 10 Ads is ideal for sellers looking for data-driven PPC optimization and streamlined ad management.
Winner
For beginners, AMZScout Ads provides a simpler approach to Amazon advertising. However, for serious sellers looking to scale with AI-powered automation and deep analytics, Helium 10 Ads (Adtomic) is the stronger choice.
Customer Support: Who’s Got Your Back?
AMZScout offers email support with a 2-hour response time during business hours, plus a blog and learning center. Helium 10 has live chat (3-5 minutes) and same-day email responses, along with video tutorials. I’ve had faster help from Helium 10 when I hit a snag.
Winner:
Helium 10.
Pros & Cons of AMZScout vs Helium 10:
AMZScout:
Pros
- User-Friendly Interface – Beginner-friendly with an intuitive layout.
- Affordable Pricing – It offers lifetime access options, making it a cost-effective choice.
- Accurate Sales Estimations – Provide precise product and sales data for better decision-making.
- Chrome Extension – Allows quick product research directly on Amazon pages.
- Product Database – Access to over 600 million products for research.
Cons
- Limited Features – Lacks advanced tools like PPC management and inventory tracking.
- Less Robust Keyword Research – It lacks depth compared to Helium 10’s ‘Cerebro’ and ‘Magnet’ tools.
Helium 10:
Pros
- Comprehensive Toolset – This offers a wide range of features, including product research, keyword tracking, listing optimization, and PPC management.
- Advanced Keyword Research – ‘Cerebro’ and ‘Magnet’ provide deep keyword insights and competitor analysis.
- Listing Optimization – ‘Scribbles’ ensures optimized product listings for higher rankings.
- Inventory Management – Helps track stock levels and automate restocking.
- Free Plan Available – Allows users to explore basic features before committing to a paid plan.
Cons
- Expensive Pricing – Higher monthly costs compared to AMZScout, especially for advanced plans.
- Complex Interface – There is a steep learning curve due to the number of tools and settings.
Learning Resources:
AMZScout
AMZScout focuses on diverse selling methods. It offers an Amazon Seller Course for Private Label, with video lessons on how to find and launch profitable private-label products.
AMZScout also provides free and paid masterclasses led by expert sellers, covering essential strategies that many new sellers overlook.
Additionally, it offers training for dropshippers, arbitrage, and wholesale sellers, walking them through the entire process of running a successful resell business.
Helium 10
Helium 10 provides structured learning for Amazon sellers.
The Freedom Ticket Amazon FBA Course is a comprehensive video course covering all aspects of starting and scaling an FBA business, which is included in the entry-level plan.
Additionally, Helium 10 has an archive of educational webinars, where experienced sellers share insights and strategies.
For high-volume sellers, there is Helium 10 Elite, a paid membership community that offers advanced training, networking, and exclusive resources.
Winner:
Helium 10 wins with its structured Freedom Ticket course, expert webinars, and Elite community. While AMZScout is great for dropshipping and arbitrage, Helium 10 offers a more complete learning experience for serious FBA sellers.
Helium 10 vs AMZScout: Main Differences
When it comes to the comparison between these two tools, Helium 10 brings more capability to the table.
If you decide to utilize Helium 10 instead of AMZScout, here’s what you can expect as a bonus.
Index checker: You can examine which goods appear in search results for your top keywords, as well as which terms have a negative influence. You may even look at your competitors’ most profitable keywords.
Misspellinator: This is a useful tool that I haven’t come across before. Misspellinator offers you a list of frequently misspelt keywords that you can use.
Inventory manager: You can complete supplier orders, transmit inventory to Amazon, establish your reorder frequency, avoid stock-outs, and avoid over-ordering.
Refund Genie: This is yet another characteristic that distinguishes Helium 10 from AMZScout. It helps you to bypass all of the time-consuming manual steps associated with calculating FBA refund estimate totals. You can even submit pre-written notes with your Amazon seller reimbursement requests by copying and pasting them.
Hijacker Alerts: Helium 10 detects and alerts you when an Amazon listing is hijacked.
Inventory Protector: It is a tool that protects your inventory. Protect your new listings from unscrupulous competitors and users who may use coupons to deplete your inventory. Setting a maximum order quantity is one approach to do this.
FAQs of AMZScout vs Helium 10
🚀 What’s the main difference between AMZScout and Helium 10?
AMZScout is simpler and cheaper, focusing on product and keyword research. Helium 10 offers a broader toolkit, including inventory management and PPC insights, but it’s pricier.
🎯 Is AMZScout or Helium 10 more accurate?
AMZScout tends to be more consistent with sales estimates, while Helium 10 occasionally overestimates. Both are reliable enough for smart decisions.
🆓 Can I try AMZScout or Helium 10 for free?
Yes! AMZScout offers a free trial (no credit card needed), and Helium 10 has a limited free plan plus a 30-day trial for paid tiers.
🌱 Which tool is better for beginners?
AMZScout’s user-friendly design and lower cost make it a beginner’s dream. Helium 10’s complexity suits those ready to level up.
🌍 Do they work outside the U.S. Amazon marketplace?
Both support multiple marketplaces (e.g., Canada, UK, Japan). Helium 10 covers more, but AMZScout’s 12+ markets are plenty for most.
Quick Links:
Conclusion: Which One To Choose? Helium 10 or AMZScout
Both AMZScout and Helium 10 are, in my opinion, useful and reliable tools, as evidenced by the thousands of users.
AMZScout is an excellent choice if your major requirements are to find the proper things to sell and to understand which keywords to utilise in your listings. It’s also perfect if you’re starting and have a limited budget.
Helium 10 is the tool for you if you want to do more and optimise your Amazon business from every angle. It’s a one-stop shop for vendors that want to cover all of their bases right away.