Helium 10 vs Jungle Scout 2024 🚀 Which Amazon Seller Tool Is Better?

Overview of Helium 10 and Jungle Scout

Let’s start with a basic overview of both tools.

Helium 10

Helium 10 is an all-in-one software package with many required features. It allows users to grow their Amazon-established business and find profitable products.

It includes features such as product and keyword research tools, analytics, and marketing functions; it investigates the competition, recognizes trends and styles, and lists products.

These features assist users in outperforming their competitors, and it has earned a reputation as a product suite.

It provides free features such as a Chrome extension that allows users to analyze Amazon sales data. With its booster program, Helium 10 offers the email mechanization method.

If you are a new user, it will supervise you properly with the support of recorded training videos.

You can also determine product quality by comparing business objectives with product suggestions. Helium 10 includes a variety of effective tools to assist you in establishing a successful Amazon business.

Want to know more about Helium 10? Check out my detailed Helium 10 review and find out all the insights you need. I’ve also shared an exclusive discount on Helium 10 here.

Jungle Scout

Jungle Scout is a research tool with various applications for Amazon-based businesses. You can use it to find winning products on Amazon, measure sales, and analyze keywords. It has a simple dashboard, allowing users to monitor their competitors.

Greg Mercer founded Helium 10 in 2014. It assists you in determining which product is profitable and easiest to develop for your business. It allows you to select the best term for optimizing the product listing.

You can also examine the PPC budget. When selecting a product to start a business with, it shows you the entire history of product sales data so that you can make an informed decision.

Jungle Scout comes with a 14-day money-back guarantee. It has also met its customers’ expectations.

That is one of the reasons it is regarded as the best Amazon tool to use and is frequently compared to others.

Here’s my in-depth review of Jungle Scout, in case you’d like to learn more about the platform.

Helium 10 vs Jungle Scout: Which One Is More Accurate? 

Let’s compare the accuracy of both tools and see which one is more reliable:

Sales Estimate Accuracy:

Jungle Scout and Helium 10 are popular tools Amazon sellers use to estimate product sales potential. Still, it’s important to understand the implications of their accuracy rates and margin of error when making crucial business decisions.

Jungle Scout claims an accuracy rate of 84.1%. So, if you use Jungle Scout and it predicts a product will sell 500 units per month, there’s a 15.9% margin of error associated with that estimate.

This means there’s a roughly 16% chance that the actual sales could be lower than expected, potentially resulting in underperformance, such as selling only half of your inventory or even none at all. Keep in mind that this uncertainty can impact your inventory investment and overall profitability.

Now, let’s compare this to Helium 10, which boasts a lower accuracy rate of 74%. When Helium 10 predicts 500 units per month, its margin of error is 26%, which is 10% higher than Jungle Scout’s.

This difference in accuracy may not seem significant initially, but it becomes more critical when you factor in your financial investments, including $7,500 for three months of inventory.

The increased margin of error means there’s a 26% chance of the actual sales falling short of the estimate, which could have substantial financial implications.

In both cases, while these tools can provide valuable insights, it’s essential to understand their limitations and be prepared for potential variations in sales performance.

Your decision-making should consider the estimated sales, associated risks, and financial commitments involved in sourcing and selling the product.

Search Volume Accuracy:

For Amazon sellers enrolled in Brand Registry, the introduction of Amazon’s Search Query Performance (SQP) tool in Seller Central has opened up new opportunities for understanding their brand’s search term performance.

SQP provides valuable insights, including data on search volume, click-through rates, add-to-cart rates, purchase rates, and more.

These insights are crucial for making informed decisions about your Amazon business, ensuring you accurately gauge product demand and avoid potential underestimations or overestimations.

To assess the accuracy of keyword search volume data provided by popular tools, Jungle Scout’s Keyword Scout and Helium 10’s Magnet tool, we compared them to Amazon SQP. Achieving alignment with Amazon SQP is paramount for confidence in your decision-making process.

Our analysis revealed that Jungle Scout’s Keyword Scout outperformed Helium 10’s keyword tool in terms of accuracy.

Specifically, Keyword Scout displayed an average difference of 10.93% from the search volume data provided by Amazon. In contrast, Helium 10 exhibited a significant 58.38% difference on average.

Here’s the data breakdown:

• Jungle Scout’s Keyword Scout: Average Difference of +10.93% from Amazon SQP.
• Helium 10’s Magnet Tool: Average Difference of -58.38% from Amazon SQP.

It’s important to note that the selection of keywords was based on Amazon’s Search Query Performance tool, which exclusively shows search volume data for keywords associated with your brand registered under the Brand Registry.

Keyword	Amazon	JS	H10	JS Difference	H10 Difference
potty pads	10,515	10,800	11,393	-2.7%	-8.4%
washable pee pads for dogs	14,793	13,159	20,272	11%	-37%
reusable puppy pads	2,187	2,206	2,466	-0.9%	-12.8%
reusable pee pads for dogs	3,719	2,930	6,524	21.2%	-75.4%
reusable puppy pads, waterproof	532	366	784	31.2%	-47.4%
pee pads for washable dogs	1,151	986	1,790	14.3%	-55.5%
dog pee pads	24,369	25,461	31,110	-4.5%	-27.7%
washable pee pads	2,214	1,812	20,272	18.2%	-815.6%

Ease Of Use: Is Helium 10 Better Than Jungle Scout? 

Let’s try to understand which one offers a better user interface:

Helium 10

Helium 10’s keywords are straightforward to use and help you obtain many keywords in your product listings.

This platform provides users with several instructional videos, thus making it easier for them to work and understand how Helium 10 functions.

The platform also takes customer service very seriously and clears all your doubts. They also ensure the instructions given to clients are easy to understand and follow.

This platform has some shortcuts that can help you navigate the site better. The follow-up tool, for example, can be accessed with the click of a single button, the pin pad button.

You can also begin to send emails with the help of the follow-up tool, making communicating with customers more effortless than ever.

Jungle Scout

An easy-to-use keyword research tool that obtains effective and quality keywords. The product database available also makes it easy to glance through extensive catalogs.

Additionally, the niche hunter also helps customers quickly lay their sight on quick-selling products.

Jungle Scout also hosts intuitive software and loads its dashboard exceptionally quickly. This platform also provides tutorial videos on navigating the tools and functions.

Apart from this, it also helps users visualize real-life scenarios and work through them seamlessly. Jungle Scout makes an additional effort to make users feel welcome and comfortable.

They also have a team of bright professionals eager to help you every step of the way.

Customer Support Comparison: Jungle Scout vs Helium 10

Helium 10

When it comes to Helium 10 customer support, they provide quick and smooth services to their customers for any queries.

They have a large team of representatives available to assist their customers. Everyone is well-trained and knowledgeable about any issues that may arise while using Helium 10.

They provide 24/7 customer care service.

All you have to do is email [email protected] and describe your issue or question, and you will receive a response as soon as possible. They always supported their customers and looked after their needs.

According to Helium 10 representatives, they want to provide their users with the best services in the shortest amount of time. As a result, they have a Gmail account to assist their users as soon as possible.

Expert advice is used to respond to user problems. So, Gmail your problems, and you’ll get answers quickly.

Jungle Scout

According to research and feedback, Jungle Scout provides the best customer service. They have an experienced team of representatives who will assist you quickly.

Their representatives are knowledgeable and provide suggestions based on professional advice.

You can quickly get in touch with them through their Gmail account [email protected]. Also, they have a customer filing form, so you can quickly contact them.

There are articles available at their help center if you want to learn more about the features and anything else related to Jungle Scout.

They constantly update new content; all information about changes and common questions can be found on their help center page. They will always assist you in the event of confusion or difficulty.

Features Comparison of Helium 10 vs Junglescout

Feature	Helium 10	Jungle Scout
Product Research	Comprehensive tools	Simplified product research
Keyword Research	Advanced keyword research	Basic keyword research
Listing Optimization	Robust tools for optimization	Basic listing optimization
Competitor Analysis	Comprehensive competitor analysis	Limited competitor analysis
Inventory Management	Robust inventory management tools	Basic inventory management
Amazon PPC Management	Dedicated Amazon PPC tools	Limited Amazon PPC features
Refund Tracking	Includes refund tracking	Focuses on product research
Supplier Database	Not available	Offers a supplier database
User Interface	Feature-rich may have a steeper learning curve	User-friendly and straightforward

1. Finding a Supplier

Once you’ve decided on a product to sell on Amazon, the next step is finding a manufacturer to produce it for you.

One of the most important decisions you must make when running a successful Amazon business is selecting, vetting, and negotiating terms with suppliers.

Both financially and in terms of relationship building. You can bet that Helium 10 and Jungle Scout have resources to help you along your journey.

Helium 10 – Supplier Finder

Helium 10’s Supplier Finder is a tool that helps Amazon sellers find suppliers for their products. It works within the Helium 10 Chrome extension and lets you easily search for suppliers on Alibaba while browsing.

You can use filters like price, minimum order quantity, and supplier ratings to narrow down your search and find the best match for what you need.

This tool is really handy for sellers who are looking to source new products or find better suppliers for their existing products on Amazon.

Jungle Scout Supplier Database

Jungle Scout’s Supplier Database is known for its comprehensive and extensive database of global suppliers.

It allows sellers to search for suppliers using a variety of filters, such as product type, shipment volume, and supplier location. This makes it easier to find suppliers that meet specific business needs.

The Supplier Database gives you a lot of information about how well suppliers have done in the past, which is very helpful for figuring out how reliable and good potential suppliers are.

Jungle Scout’s Supplier Database also lets sellers keep an eye on and compare different suppliers over time by letting them track suppliers.

This regular assessment can be very important for keeping quality in the supply chain and making smart decisions about where to get things.

2. Keyword Research

Helium 10 – Cerebro and Magnet

Helium 10’s Cerebro and Magnet are powerful tools for keyword research, essential for optimizing Amazon product listings.

Cerebro

This tool is ideal for deep analysis of specific products. By entering an ASIN, Cerebro provides a comprehensive list of keywords that the product ranks for, along with detailed metrics like search volume, competition, and PPC cost.

It helps in understanding competitors’ keyword strategies and identifying high-ranking keywords for your listings.

Cerebro is ideal for reverse-engineering successful products’ keyword strategies and creating your listings to compete effectively.

Magnet

Magnet serves as a more traditional keyword discovery tool. Users input a seed keyword, and Magnet generates a wide array of related keywords, complete with data on search volume, trends, and competition.

This tool is great for expanding your keyword list and ensuring your product is visible under all relevant searches.

Both Cerebro and Magnet are essential tools to perform Amazon SEO, offering insights to refine your product listings for maximum visibility and effectiveness in reaching your target audience.

Jungle Scout Keyword Scout

Jungle Scout’s Keyword Scout is a comprehensive tool designed for Amazon sellers to conduct in-depth keyword research.

It helps sellers find high-ranking keywords for their products, providing critical data such as search volume, trend insights, and keyword competitiveness.

Keyword Scout also offers an Opportunity Score for each keyword, aiding in the identification of keywords with high demand and low competition.

Additionally, it assists in optimizing Amazon PPC campaigns by providing recommended bid amounts and estimated PPC costs. This tool is especially valuable for sellers looking to optimize their product listings and improve their visibility on Amazon’s search results.

You can see what was popular in the past and what people are searching for on Amazon. The Jungle Scout tool also helps you find keywords from different countries, including France, Italy, Germany, the United Kingdom, and Spain.

3. Listing Optimizer

Helium 10 Scribbles

Helium 10’s Scribbles is designed to help Amazon sellers create and optimize their product listings. It is a new way to make your listing description more interesting. Select your keywords (you can even find them for competitor products), then scribble away, erasing them as you go.

It focuses on making sure you use all the right keywords in your product titles, descriptions, bullet points, and backend search terms.

It provides data-driven lists of keywords and expected profit margins on merchant listings for Amazon FBA sellers, leveraging years of experience and patented algorithms to produce more competitively priced offers with lower risk profiles.

When you start using Scribbles, you add the keywords you want to include in your listing. As you write your product description and other details, Scribbles keeps track of the keywords you’ve used and reminds you about the ones you haven’t, ensuring you don’t miss out on any important keywords.

This way, your product listing becomes more visible and potentially ranks higher on Amazon, increasing your chances of attracting customers and boosting sales.

Helium 10’s Scribbles offers:

• Automatically tracks used and unused keywords in your listing.
• Provides placement suggestions for maximum keyword impact.
• Allows the saving of templates for various product types.
• Seamlessly integrates with other Helium 10 tools for enhanced keyword research and listing optimization.

Jungle Scout’s Listing Builder

Jungle Scout’s Listing Builder helps Amazon sellers create product listings easily.

It guides you through the process of building your listing, from writing product titles to detailed descriptions. The tool suggests the best keywords to use, ensuring your product shows up in search results and attracts buyers.

It’s user-friendly, so even if you’re new to selling on Amazon, you can create a professional-looking listing. The Listing Builder also helps organize your listing’s details, making sure everything looks good and is in the right place for potential customers to see.

Jungle Scout’s Listing Builder key features include:

• Easy creation of product titles and descriptions with recommended keywords.
• User-friendly interface, ideal for beginners.
• Automatic keyword suggestions to improve search visibility.
• Organizes listing elements for a professional look.

4. Product Research

Product study is the most important part of your Amazon business, so choosing tools that will help you do it faster is important. They both have great tools for doing it. Research on the Helium 10 Product

Helium 10 – Black Box

Helium 10’s Black Box is a dynamic tool designed for Amazon sellers to find profitable products. It works by searching through Amazon’s products using detailed criteria like price, sales figures, and categories.

This means you can find items that match exactly what you’re looking for, whether it’s something that sells a lot or fits a specific category.

You can use the advanced filters, which allow you to refine your search even further, focusing on very specific product features.

It also comes with Trendster integration, which helps you analyze product trends over time, giving insights into seasonal demand and potential profitability.

How to Use It:

• Choose your criteria (like how much an item costs or how many sales it gets).
• If needed, apply advanced filters for more detailed searches, like shipping size, sales year over year, or number of sellers.
• Black Box searches Amazon and shows you products that fit your needs.
• Review these results to find potential product opportunities.
• For selected products, use Trendster to analyze their demand trends over time.
• Use the insights from Black Box and Trendster to find profitable products to sell on Amazon.

Best For:

• Sellers are looking for specific types of products.
• For both newbies and pros, it has easy options for beginners and detailed ones for experienced users.

In simple terms, Black Box is like a search engine inside Amazon for sellers. It helps you find just the right products to sell, depending on what you’re looking for.

Jungle Scout Product Research

Amazon sellers can conduct efficient and effective product research using Jungle Scout’s Product Database, which is a comprehensive tool.

It helps sellers identify profitable product opportunities by allowing them to search and filter through Amazon’s extensive product listings based on various criteria like sales, price, category, and customer reviews.

Key features include the Opportunity Finder, which helps you discover high-demand, low-competition niches. The Niche Score helps you evaluate the potential of a niche based on market demand and competition.

This database is especially useful for sellers looking for a user-friendly tool to assist in making informed decisions about their product selection and business strategy.

How to Use It:

• Set your search criteria by selecting options like category, price range, estimated sales, and customer reviews.
• Initiate the search to filter through Amazon’s product listings.
• Analyze the results to understand sales trends, estimated revenue, and competition for the products.
• Use Opportunity Finder to identify lucrative niches.
• Review the Niche Score for each potential niche to assess its potential.
• Save your search for future reference or export the data for further analysis.

Best For:

• Sellers are looking for a straightforward tool with powerful features like Opportunity Finder.

5. PPC Management

Helium 10’s Adtomic and Jungle Scout’s Cobalt Ad Accelerator are tools used for managing Amazon PPC (pay-per-click) campaigns. Each has its unique features and approaches. Let’s find out more.

Helium 10: Adtomic

Helium 10’s Adtomic helps Amazon sellers manage their pay-per-click (PPC) ads. It makes running ad campaigns easier by automating a lot of the work.

The tool looks at how your ads are doing and uses this information to make smart changes to your bids, which can save you money and improve your ad performance.

Adtomic also gives you detailed reports on your ads so you can understand which parts of your campaign are working well and which parts might need some changes.

It’s a useful tool for sellers who want to make their ad campaigns more effective without spending a lot of time managing them.

Key features of Helium 10’s Adtomic include:

• Automated management of PPC campaigns to save time.
• Detailed analytics provide insights into ad performance.
• Smart bid optimization to improve cost efficiency.

Jungle Scout’s Cobalt Ad Accelerator

Jungle Scout’s Cobalt Ad Accelerator focuses on getting the best results from your ads by analyzing a lot of data.

The tool makes it easy to handle many ads at once, changing them quickly if needed. It adjusts your ad bids automatically based on how well they perform, aiming to make your ads more efficient and cost-effective.

This tool is really helpful for sellers who want to improve their ad campaigns on Amazon, especially if they are handling large-scale or multiple campaigns.

Key features of Jungle Scout’s Cobalt Ad Accelerator include:

• In-depth analysis for maximizing ad campaign results.
• Easy management of multiple ad campaigns.
• Automatic bid adjustments based on ad performance.

Helium 10 vs Jungle Scout Price Comparison

Now, the question that everyone else, including me, is concerned about is pricing.

• Is Helium 10 worth it?
• Or should you get a jungle scout?
• How much does Helium 10 cost?
• Does Helium 10 offer a free trial?

Here is everything that you need to know about the pricing.

Pricing Plan	Helium 10	Jungle Scout
Free Plan	Available (Limited features)	Not Available
Starter Plan	$39/month	$49/month (Basic Plan)
Standard Plan	$99/month (Platinum Plan)	$69/month (Suite Plan)
Advanced Plan	$279/month (Diamond Plan)	$129/month (Professional Plan)
Enterprise Plan	Custom Pricing (Elite Plan)	Custom Pricing

Helium 10 Pricing Plans

The pricing of Helium 10 has four plans. With all of the premium plans, it offers 30 days of money-back assurance.

They provide unlimited access to features like Scribbles, XRay, Frankenstein, and Black Box. Also, if you want to get a discount on Helium 10, go to the coupon page for Helium 10.

Let’s discuss all four plans.

1. Starter Plan for $29/month

• It comes with all the essential features.
• Upgrade it anytime you want.
• Provides fixed access to the Helium 10 tool package 
• Only individual users are permitted.
• 30-day complimentary session on scribbles, profits, and others.
• On follow-ups, you will receive 50,000 emails.

2. Platinum program costs  $79 per month.

• It is so valuable for developing a profession. It is popular among users, according to helium-10 analysis.
• Only single-user access
• You can only get 2500 keywords per month and three market tracks.
• Get 300 warnings in a month. 
• Get 5,000 emails in a month. 
• Also, receive a free ticket to the Amazon training program.
• On three portals, get a landing page builder.

3. The diamond plan is available for $249 per month.

• It is suitable for specialists and teams seeking expansion.
• The diamond plan provides multi-user logins for up to 3 users.
• You will receive $300 in monthly benefits from the index checker.
• Look up to 5000 keywords per month.
• Get a chance to analyze 10 markets.
• Get 600 warnings per month.
• Get 15,000 follow-up emails.
• Up to six portals get entry to the landing page producer.

Is there a free Helium 10 trial?

Yes. Helium 10 gives a free trial for 30 days. The free trial of Helium 10 gives access to each tool for a short period.

Jungle Scout Pricing Plans

Jungle Scout offers a flexible pricing option for sellers. The pricing plans are divided into two: standard and package plans.

1. Jungle Scout Standard Plan

The tool offers two pricing plans: monthly and yearly.

The basic plan costs $49 per month on a monthly subscription. The yearly pricing will come down to $29 per month.

Features:

• Single-user license
• Full access to the browser extension (Chrome + Firefox)

Jungle Scout Suite Plan

The suite plan costs $69 per month. The yearly subscription costs $49/per month.

Features: 

• All the basic features are included.
• Review Automation
• Ability to add more users
• Access to more in-depth historical product and keyword data
• Advanced seller features

Jungle Scout Professional Plan

It costs $129/month on a monthly subscription. The yearly subscription costs $84/month.

Features: 

• All Suite features plus:
• Track up to 1000 ASINs
• 6 users included
• 6 months of historical data in Product Tracker
• 2 years of historical keyword data

Which one has a better Chrome extension?

Let’s take a look at Helium 10 and Jungle Scout’s browser extensions and see which one offers better functionality.

Helium 10 Chrome Extension

The Helium 10 Extension is available for free download. It has active Amazon-related functions such as the Inventory Level Tool, ASIN Grabber Tool, and Review Downloader Tool.

The most well-known Chrome Extension, in my opinion, is X-ray. So, an X-ray gives you an overview of what’s happening on the first page of these results.

For example, you’ll see the monthly and estimated search volumes on the X-ray page. You can also see the brand number, title, category, and who owns the buy box.

It also includes a highly accurate algorithm for estimating how much these products sell monthly.

Jungle Scout Chrome Extension

Amazon sellers can benefit from Jungle Scout’s Chrome extension. It can assist you in determining when events occurred in the past and what may occur in the future. It helps locate products on Amazon.

When you have that information, you can use Google Trends and other search statistics to help you sell your products.

AccuSales, a JungleScout extension, allows you to see important information about your products and make better decisions.

You can research and analyze historical data and compare it to Amazon and Jungle Scout sales estimates.

FAQs:

😲 Can I cancel the Helium 10 trial anytime?

For both of the software, you can cancel your subscription at any point. However, you will be charged till the end of the period, whether it is monthly, biannually, or annually.

🔥Is Jungle Scout Free?

JungleScout is not free or does not offer any free trial. However, it gives a 14-day money-back guarantee.

💰 Can you make money with JungleScout?

According to a report from Jungle Scout, new Amazon sellers from their platform are earning $1,000 to $25,000 a month.

💼 Is there a free version of Helium 10?

Yes. Helium 10 offers a limited, free version of most of its tools. You can try and use these tools with limited functionalities.

Quick Links:

• Helium 10 Vs Sellics
• Helium 10 vs Viral Launch
• Helium 10 vs AMZScout

Conclusion: Helium 10 vs Jungle Scout 2024

In conclusion, I can say that both tools are best at their levels.

Both of these provided beneficial features that are required for digital marketing. They are easy to use with high-quality keyword research and product listing. These tools come at a cost, but you need them to start and grow your business.

Your competitors are using these tools as well. That’s where the difference between the winner and loser will emerge. Now, you have to fight fire with fire.

Here is the last piece of advice: Try both of these tools and know which one works well.

Helium 10 provides excellent help in enhancing sales and product marketing.

• Jungle Scout had great options to seek product sale data accurately.
• Helium 10 provides training sessions for beginners.

Regarding pricing, it is noticeable that Jungle Scouts has more affordable pricing than Helium 10. Both of their pricing programs consist of various features.

In a nutshell, I would consider Helium 10 as the winner here because of its features and functionalities. It is more comprehensive than Jungle Scout and gives more value for money.