How Proxies Help Improve Ad Verification? in 2024

A recent study has shown that using a proxy can help improve ad verification.

In the study, it was found that using a proxy can help reduce the number of invalid clicks and impressions, as well as improve detection rates for fraudulent traffic.

This is due to the fact that proxies can mask click or impression activity from bots or other nefarious actors.

Specialties of Ads Verification:

Specialty	Description
IP Masking	Proxies hide the user’s actual IP address, making it difficult for ad fraudsters to detect and manipulate ad verification processes.
Geolocation Flexibility	Proxies can be located in various geographic regions, allowing ad verifiers to simulate users from different locations for more accurate testing.
Traffic Routing	Proxies can route traffic through different servers and networks, enabling ad verification to bypass problematic regions or networks prone to fraud.
Load Balancing	Proxies distribute verification requests across multiple servers, ensuring efficient ad verification even during high traffic periods.
Anonymity	Proxies offer different levels of anonymity, from transparent to highly anonymous, providing flexibility in ad verification approaches.
Rotation	Proxies can rotate IP addresses at regular intervals, preventing ad fraudsters from tracking and blocking verification attempts.
User-Agent Spoofing	Proxies allow ad verifiers to spoof user-agent headers to simulate various device types, browsers, and operating systems.
Scalability	Proxies can be scaled up or down easily to accommodate growing ad verification needs.
Authentication	Proxies may require authentication, enhancing security and control over who can access and use them.
Dedicated vs. Shared IPs	Ad verifiers can choose between dedicated IPs (exclusive use) or shared IPs (multiple users) based on their specific needs and budgets.
Residential vs. Datacenter	Residential proxies use real residential IP addresses, while datacenter proxies use data center IPs, each with its own use case and advantages.
SSL Support	Proxies can support SSL encryption, ensuring secure communication during the ad verification process.
Customizable Headers	Ad verifiers can customize HTTP headers with proxies to simulate different user behaviors and preferences.
Protocol Compatibility	Proxies support various protocols, such as HTTP, HTTPS, SOCKS, and more, accommodating diverse ad verification methods.
Real-time Monitoring	Proxies often come with monitoring tools that allow ad verifiers to track proxy performance and make adjustments as needed.

The most common methods of ad fraud:

It’s necessary to talk about different sorts of ad fraud before delving further into ad verification.

To illustrate how damaging ad fraud can be and why it’s important to look for a way to counter unscrupulous actors, I’ve highlighted some of the most typical ones.

1. Clicking Fraud

This is one of the most typical types of ad fraud. Click fraud can be carried out manually or, more frequently, automatically using bots.

Making fictitious clicks on pay-per-click (PPC) advertisements is an evil deed. The majority of click fraud occurs when ad fraudsters target numerous ads. 11% of all search hits are fraudulent, according to data acquired by the fraud protection site PPC Protect.

2. Ad Injection

On websites, malicious parties look for legitimately existing ad slots and replace or overlay the original adverts without the owner’s consent. Even websites that don’t typically show ads are targeted by ad fraudsters to post adverts there.

For marketers, this means that ad injection may cause unwanted ads to occupy the areas they have paid for. What’s worse, they wouldn’t know whether the advertising they had ordered was actually running.

3. Hidden and invisible ads

Because the naked eye cannot see the original ads, this sort of ad fraud is difficult to spot, but impressions are still recorded. Ad fraudsters use a few methods to conceal or render ads invisible.

Particle stuffing Standard-sized advertisements are crammed into an 11 pixel frame.

Stacking ads. The visitors to the website only see one advertisement since multiple adverts are stacked on top of one another in a single ad placement.

Ads can potentially be displayed by malicious entities outside of the website’s viewport.

Additional ad fraud methods exist, including cookie stuffing and domain spoofing. Ad fraud is difficult to combat, and the major issue is that evil actors constantly produce more nefarious variations of the problem.

Ad verification, on the other hand, aids marketers in preserving their advertising budgets and increasing the calibre of traffic to their websites.

What does ad verification mean?

Ad verification is a comprehensive word that covers activities to make sure that advertisements are shown on the appropriate websites, in the appropriate context, and reach their intended audience.

The reduction of the danger of running fake ads on their websites is another advantage of ad verification for publishers.

Advertisers typically use ad verification services to make sure that certain ad qualities adhere to the guidelines outlined in the ad campaign settings.

These could be site attributes, location, or content. Verification tags that are incorporated into the ad markup enable data collection regarding the content on the publisher’s website.

By having this knowledge, advertisers may make sure the page is appropriate for the advertisement.

Analysts work to analyze data on the performance, placement, etc., of the advertisements after collecting them and reporting them back to the advertiser or ad verification business.

Vendors of ad verification use a variety of techniques to identify and stop ad tampering. Companies that verify ads and ad fraudsters are at war all the time.

Due to the constant evolution and change, ad verification providers must create cutting-edge solutions to outwit harmful actors. Proxies play a part in this cat-and-mouse game here.

Proxies for ad verification

Utilizing technologies that simulate a real user is the key to combating ad fraud. Ad fraudsters frequently defend themselves by merely banning IP addresses if they believe that ad verification providers are performing their jobs.

Ad verification service providers can assist their clients in identifying the barriers preventing advertisements from reaching their target audience by using residential proxies. Evil things won’t be aware that they are being monitored.

Why are residential proxies suitable for ad verification?

As you may be aware, there are different kinds of proxies. Datacenter proxies and residential proxies are the two most popular forms.

Despite the widespread use of datacenter proxies in many industries, ad verification firms prefer to employ residential IPs. Residential proxies’ place of origin explains why they make for a better ad verification option.

Residential proxies are offered by Internet Service Providers (ISPs), and as a result, have authentic IP addresses. Ad fraudsters are unable to identify organizations that check ads since residential proxies are used in the process.

Secondary businesses, such as data centers, are where datacenter proxies come from. Because they are not connected to ISPs, the IP addresses they use are not those of actual customers.

Datacenter proxies are easily identifiable, even if they run very quickly and have high uptime. Residential proxies are the most suitable option for ad verification because this is their biggest drawback.

Main ad verification challenges

Ad verification has numerous obstacles; there is no doubt about it. In order to optimize the entire ad verification process, residential proxies assist in overcoming some of these issues.

Blocks on IP. Ad verification cannot be completed successfully if an IP address is blacklisted. Ad fraudsters now find it very difficult to identify and block the IP addresses of ad verification providers because of residential proxies.

Geolocations that are restricted. A regular user or ad verification company from a specific nation won’t be able to view any advertising from other countries without the usage of proxies.

No matter the ad’s geolocation, ad verification agencies must have access to it. The solution to this problem is to select a trustworthy residential proxy service with residential IPs located all over the world.

Maintaining privacy. A successful ad verification procedure depends on anonymity. 100% of residential proxies from reliable proxy services are anonymous.

Quick Links:

• Proxy vs VPN Comparison 
• Reverse Proxy vs Forward Proxy 
• How to Test Proxies 
• What is a Rotating IP Address?

Conclusion- How Proxies Help Improve Ad Verification? in 2024

Proxies help improve ad verification by providing a second layer of security. They act as a check and balance to ensure that ads are served in the correct context and to the right audience.

By using proxies, you can be sure that real people and not bots are seeing your ads. This is an important step in ensuring the quality of your advertising campaigns and protecting your brand reputation.

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