How To Do Keyword Research For Your Blog Posts For FREE – Complete Step By Step Guide For Beginners [Actionable Strategy]

Are you eager to discover How To Do Keyword Research For FREE? Don’t worry; we’ll go through it in this blog article.

If you’re a webmaster, blogger, SEO Freelancer, or even a company owner with a website, you’ve probably heard of Keyword Research.

This is a term I’m sure you’re familiar with because the entire world of SEO revolves around keywords and keyword research.

Choosing the correct combination of keywords for your content may drive a lot of focused traffic to our website and improve our overall SEO. That is how significant Keywords are.

And, to get the correct set of keywords for our content, we need specific particular tools (Keyword Research Tools) that assist us in simply locating those prospective profit-making keywords for our site.

The problem with the most excellent keyword research tools is that they are not free and can cost thousands of dollars per month. Typically, the pricing of these products starts at $99 per month and can go up to $1000 per month.

That’s a lot of money; any newbie who wants to build a blog or a company website will only be able to do so if keyword research tools are so expensive.

If you’re tired of paying for keyword research tools, don’t worry. Today I’m going to reveal my secret way of performing keyword research that will allow you to do keyword research for FREE.

So let’s get this party started.

Disclaimer: This piece is not intended to criticize any paid keyword research tool in any way. I enjoy using them at times to locate relevant data and keywords. Paid tools charge money since they deliver relevant data in one location and have a new database of data. They are continually paying for their data sources, as well as server fees, which is why most tools are paid.

Before we go any further, you need to understand what a keyword is and why it is crucial.

What Are Keywords?

Keywords are precise phrases that individuals enter into search engines such as Google, Yahoo, and Bing in order to locate relevant information about what they are looking for.

Every day, hundreds of thousands, if not billions, of queries are conducted on these search engines. And search engines save all the information about what terms are being searched for, how many times, and so on in their database.

So you got the idea correct, keywords are the terms that actual people like me and you put into search engines to discover relevant content.

Not everything entered into search engines is referred to as a keyword. Keywords have characteristics that distinguish them from other phrases.

Here’s an illustration of a keyword.

On the top right, you can see that this term has a monthly search volume of 5400, which implies that it is searched 5400 times each month in the United States alone.

Here’s a snapshot of the SEMrush Keyword tool’s keyword analytics.

That is what a keyword is, and knowing and employing exactly what your target audience is looking for is critical to reaching your target audience or consumer.

Know The Keyword Intent

Let’s look at why people search for what they do on search engines.

Every keyword has an intent, and every term that has been searched for has an intent or a purpose.

There are 4 main types of intent behind a keyword.

1. Informational Intent Keywords = People Looking for Some information
   1. How to play the guitar
   2. How to cook rice
   3. How to make money online for FREE
   4. How to learn Digital Marketing
2. Navigational Intent Keywords = People who want to navigate to some website
   1. Facebook
   2. Amazon
   3. Wikipedia
   4. Google Analytics
3. Commercial Intent Keywords = People looking for something to finalize their buying decision
   1. Best Fastrack Sports watches under $1000
   2. Dell laptops vs Hp laptops
   3. Best laptop for gaming under $1000
   4. Best Digital Marketing Institutes in India
4. Buying Intent Keywords = People looking to purchase after finalizing their buying decision
   1. Buy Samsung galaxy s20+
   2. Samsung Galaxy S20+ Discount
   3. Buy 1kg Optimum Nutrition Whey protein powder
   4. Buy iPhone 12 pro max

Informational Keyword Search Operators	Navigational Keyword Search Operators	Commercial Keyword Search Operators	Buyer Keyword Search Operators
How To	Facebook	Best	Buy
Tips	Google	Compare	Buy Now
Learn	Wikipedia	Review	Coupon
Tutorial	GoDaddy	Near Me	Coupon Code
Guide	YouTube	Pros And Cons	Discount
What	Brand Name	Test	Purchase
When	Any Celebrity Name	Versus	Cheap
Why	Any product name	VS	Price
Where		Comparison	Pricing
Who		Compare	Live Demo
Increase		Benefits	Consultation
Reduce		Best + [product name] (online)	Select
Guide		Best + [product name] site	Choose
Help		Best + [product name] website	Bargain
Ideas		Best + product type + in the year.	Auction
News		Best of + [product name]	Bargain + [product name]
Prevent		Best price for [product name]
Directory		Best savings for [product name]
1 – 2 phrase head terms i.e. “Gain Muscle.”		Big + [product name]
Achieve		Biggest + [product name]
Avoid		Bonus
		Brand name + [product name]
		Budget
		Brand new + [product name]

Every search in a search engine falls into one of the four categories listed above.

And some searches are simply arbitrary, with no specific term in mind.

According to Google, more than 15% of all searches performed each year include no terms and make no sense.

Understand The Buyer Journey

A buyer’s journey is the progression of searches a person does on search engines regarding a particular object or topic, beginning with a simple information search and ending with purchasing that thing.

A Buyer’s Journey has four major stages, which are listed below.

1. Awareness stage
2. Interest Stage
3. Consideration Stage
4. Decision Making or Action stage

Every search engine keyword belongs to one of the four stages of the customer journey outlined above.

People look for various keywords connected to the primary topic, product, or anything at each step.

You can simply conduct free keyword research if you understand the buyer’s path.

Let’s delve a bit deeper into the Buyer’s Journey to see what terms are looked for at different phases of the Buyer’s Journey.

How To Do Keyword Research For FREE?

Now that you understand what a Buyer’s Intent is and what Keyword Intent is, you will be able to grasp how to perform keyword research for FREE.

Step 1: understand the intent of your topic

If you want to undertake keyword research for free, you must first comprehend the intent of the issue you intend to write about.

You must decide if the topic is informative, transactional, navigational, or commercial in nature.

Example: How to lose weight (Clearly, it’s an Informational Intent Topic)

Example: Best Android smartphone under $500 (It’s a commercial intent topic)

Example: Apple iPhone 12 pro max Discount (Transactional Intent Topic)

Example: Wikipedia (Navigational Intent Topic)

After you’ve figured out the Intent of the topic that you’re going to write about. The next step is to find all the related keywords of that topic.

Step 2: Find all the Keywords related to your main topic’s intent

For this, we will take the help of a FREE tool called WMS Everywhere – This tool helps us to find all the keywords for FREE; this tool shows the search volume data for a particular country and The CPC of that keyword.

WMS everywhere is a FREE Chrome extension, you can easily find this extension on the Chrome web store, and you can add it to your browser from there for FREE.

Add this extension to your Chrome browser, which will add an extension you can access by clicking on its icon in the upper right corner.

It will ask you to sign up to utilize this extension; sign in with your Google account or by email, and you will be ready to go.

After you’ve activated this tool, go to Google and search for the main topic for which you want to conduct keyword research. Recall your topic’s core intent and select only terms connected to that intent.

If the goal of your topic is informational, then only select keywords with informational intent from this tool. Only choose some terms that this tool suggests.

When you search for something on Google, you will get a list of keywords highlighted in blue on the right, along with search volume and CPC statistics.

Repeat the search on Google with other terms linked to your core theme, and this tool will begin to provide many potentially profitable keywords. Also, keep the buyer’s path in mind when conducting keyword research.

Keep adding keyword Modifiers relevant to the intent of your major topic to your main keyword, and you will begin to obtain more and more keyword ideas, and the tool will begin to recommend more and more keywords.

Example:

1. How to + Lose weight
2. Weight loss + tips
3. Learn the basics of Playing the Guitar
4. Best android smartphones under $500
5. iPhone 12 pro max review

Just add the Modifiers, and you will start getting more and more keyword ideas for your content.

Informational Keyword Search Operators	Navigational Keyword Search Operators	Commercial Keyword Search Operators	Buyer Keyword Search Operators
How To	Facebook	Best	Buy
Tips	Google	Compare	Buy Now
Learn	Wikipedia	Review	Coupon
Tutorial	GoDaddy	Near Me	Coupon Code
Guide	YouTube	Pros And Cons	Discount
What	Brand Name	Test	Purchase
When	Any Celebrity Name	Versus	Cheap
Why	Any product name	VS	Price
Where		Comparison	Pricing
Who		Compare	Live Demo
Increase		Benefits	Consultation
Reduce		Best + [product name] (online)	Select
Guide		Best + [product name] site	Choose
Help		Best + [product name] website	Bargain
Ideas		Best + product type + in the year.	Auction
News		Best of + [product name]	Bargain + [product name]
Prevent		Best price for [product name]
Directory		Best savings for [product name]
1 – 2 phrase head terms i.e. “Gain Muscle.”		Big + [product name]
Achieve		Biggest + [product name]
Avoid		Bonus
		Brand name + [product name]
		Budget
		Brand new + [product name]

At the same time, start including buyer journey keyword modifiers into your core keyword. This will increase the number of keywords on your list.

Choose all of the keywords from this tool that fit the Intent of your primary topic and record them in spreadsheet software such as Google Docs or Microsoft Excel.

And with that, you will have completed your keyword research for FREE. You will have many Research keywords that you may utilize in your blog posts and boost your search engine visibility.

Choose keywords with a search volume of more than or equal to 10 since anything less will not result in a meaningful increase in traffic to your website.

Conclusion Of How To Do Keyword Research For FREE

So that’s how you can perform free keyword research for your content. I’m not suggesting this is the only incredible way to conduct keyword research, but it’s undoubtedly one of the better ways to conduct keyword research for free.

So go ahead and try this strategy for FREE keyword research for your content and let me know what you liked and didn’t like about it in the comments area below.

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