As an Amazon FBA business, you know that reviews are essential for your success. After all, nearly 80% of shoppers report consulting online reviews before making a purchase.
It’s no surprise, then, that many Amazon sellers utilize review automation software to increase their chances of receiving more five-star reviews. But with so many options on the market, how do you know which one is right for you? In this post, we’ll compare two of the most popular review automation tools: Jungle Scout Review Automation vs Helium 10 Seller Assistant.
Jungle Scout Review: Automation vs Helium 10 Seller Assistant
About Jungle Scout Review Automation
Jungle Scout Review Automation is a tool that allows Amazon FBA sellers to automate their product review process.
With Jungle Scout Review Automation, users can automatically send review requests after an order has been placed, track customer satisfaction levels, and respond quickly to any negative reviews.
One of the key features of Jungle Scout Review Automation is its integration with Jungle Scout’s other products, including their sales tracker and product research tool. This makes it a great choice for anyone who is already using other Jungle Scout products and wants to streamline their business operations.
About Helium 10 Seller Assistant
Helium 10 Seller Assistant is another tool that allows Amazon FBA sellers to automate their product review process. With Helium 10 Seller Assistant, users can automatically send out review requests after an order has been placed, track customer satisfaction levels, filter reviews by star rating, and quickly respond to any negative reviews.
One of the key features of Helium 10 Seller Assistant is that it integrates with Helium 10’s other products, such as their keyword research tool and listing optimization tool. This makes it a great choice for anyone who is already using other Helium 10 products and wants to streamline their business operations.
Also Read: Helium 10 Review
Pricing
Jungle Scout Review Automation starts at $39 per month for the Basic plan, which includes 1 user and up to 500 products. The Professional plan starts at $69 per month and includes up to 3 users and 2,500 products.
The Business plan starts at $119 per month and includes 5 users and up to 5,000 products. Helium 10 Seller Assistant starts at $97 per month for the Starter plan, which includes one user and up to 1,000 products.
The Pro plan starts at $197 per month and includes support for up to 3 users and 5,000 products. The Elite plan starts at $397 per month and includes support for up to 5 users and 10,000 products.
Features
Both Jungle Scout Review Automation and Helium 10 Seller Assistant offer a suite of features to help you get more five-star reviews, including product review requests, automatic follow-ups, customizable email templates, negative review alerts, and more.
However, there are some key differences between the two platforms. For starters, Jungle Scout offers a Chrome extension that makes it easy to send review requests directly from your Amazon seller account while you’re working on other tasks, such as listing new products or fulfilling orders.
Helium 10’s Seller Assistant platform also has a Chrome extension. Still, it doesn’t allow you to send review requests from within your Amazon seller account—you’ll need to log in to the Helium 10 platform separately to do that.
Another key difference is that Jungle Scout’s Review Automation tool integrates with Ali Reviews. This third-party service allows you to collect reviews from AliExpress, whereas Helium 10’s Seller Assistant does not.
This can be a big advantage if you’re looking for a way to streamline your review collection process—but keep in mind that you’ll need to sign up for a separate Ali Reviews account (which starts at $15/month) in order to take advantage of this feature.
Ease of Use
Jungle Scout’s Review Automation tool is designed for busy Amazon sellers who want an easy way to collect more five-star reviews without spending hours on tasks like manually sending review requests or following up with customers who haven’t left a review yet.
The platform has a sleek design and an intuitive interface that makes it easy to find what you’re looking for and get started quickly. Helium 10’s Seller Assistant is also designed for busy Amazon sellers, but its interface isn’t as user-friendly as Jungle Scout’s.
In fact, some users have reported feeling overwhelmed by the platform due to its cluttered design and lack of guidance on how to get started, as only brief video tutorials are available.
Data Accuracy
For Amazon sellers, accurate data is crucial for informed decision-making, particularly when it comes to monthly sales estimates and keyword search volume. Both Jungle Scout and Helium 10 are leading tools in this space, but how do they compare in terms of data accuracy?
Monthly Sales Data
Both Jungle Scout and Helium 10 provide sales estimates to guide product research, but their accuracy typically ranges between 75% and 90%.
Independent testing suggests neither tool consistently outperforms the other, with results varying based on the product niche or test conditions.
Monthly sales data tends to be less reliable than other metrics, so sellers should approach these estimates cautiously, potentially adjusting figures downward to mitigate the risk of overestimating demand.
Keyword Search Volume Data
Keyword search volume data is generally more accurate than sales estimates for both tools, with accuracy rates also falling within the 75% to 90% range. This data is crucial for optimizing product listings and prioritizing keywords for PPC campaigns. Testing indicates that both Jungle Scout’s Keyword Scout and Helium 10’s Magnet and Cerebro tools perform comparably, though specific outcomes depend on the keywords and products analyzed.
- Claims and Bias: Both companies claim superior accuracy, often citing their testing data. However, these claims should be scrutinized, as they may rely on outdated or selective figures.
- Practical Advice: Given the variability in accuracy, cross-referencing data with other sources, such as Amazon’s Search Query Performance (SQP) tool, can enhance decision-making. Sellers should also remain conservative with sales estimates to avoid investing in underperforming products.
Conclusion:
Suppose you’re looking for an easy-to-use review automation tool that will help you increase your five-star reviews (without breaking the bank). In that case, Jungle Scout is a great option—especially if you’re already using other Jungle Scout tools for your business, such as the Chrome extension or Ali Reviews integration.
If you’re willing to take the time to learn how to use a less intuitive interface, Helium 10’s Seller Assistant could also be a good fit, especially if you’re looking for a platform that offers more features than Jungle Scout, such as negative review alerts.
Ultimately, the best choice for you will depend on your specific needs and preferences, so be sure to try out both options before making your final decision.
